Techniques for Generating Creative Ideas Applied in Business

Abstract

The research aims to analyze the creative traits found in business, focusing on the idea generation skills, methods and role models that an entrepreneur implements in the world of business and management, which are increasingly recognized and appreciated in today's business context. Creative idea generation techniques are essential tools in the strategic arsenal of any business in pursuit of innovation and market competitiveness. These methods are designed to stimulate the creative process and facilitate the generation of new concepts and solutions, turning ideas into viable products and services. By exploring concrete examples from different industrial fields, the effectiveness and relevance of these techniques in stimulating innovation and developing sustainable business strategies are highlighted. This research highlights the importance of applying creative idea generation technologies in today's business context and suggests that the ability to think innovatively and turn ideas into action is critical to organizational success in a globalized and ever-changing economy. CZU: 005.573:334.72; JEL: M130, M210, M190