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Capitolul 9 – Rolul procesului comunicativ în afacerile internaționale prin prisma mediului cultural

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dc.contributor.author Antoci, Natalia
dc.contributor.author Călugăreanu, Irina
dc.date.accessioned 2024-06-17T07:09:49Z
dc.date.available 2024-06-17T07:09:49Z
dc.date.issued 2023-10
dc.identifier.issn 2971-8740
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/3420
dc.description ANTOCI, Natalia, CĂLUGĂREANU, Irina. Capitolul 9 – Rolul procesului comunicativ în afacerile internaționale prin prisma mediului cultural = Chapter 9 – The Role of the Communication Process in International Business through the Lens of the Cultural Environment. In: Dezvoltarea economico-socială durabilă a euroregiunilor și a zonelor transfrontaliere: lucrările în cadrul celei de a 19-a ed. a conf. intern., 27 octombrie 2023. Coord. Marilena DONCEAN ș. a. Cluj-Napoca: Presa Universitară Clujeană, 2023, vol. 46, pp. 75-79. ISSN 2971-8740. en_US
dc.description.abstract This article presents the evolution and identification of the cultural environment that plays an important role in international marketing and on the consumer, respectively, the impact of the cultural environment on the national market. The cultural environment in international marketing plays an important role in the case of internationalization of the company that generates openness in an environment marked by markets, especially for emerging economies. Increasingly, transnational companies seek to collaborate and communicate as much as possible with their subsidiaries in different countries. To make the need for communication in an international context more efficient, common production, management and marketing strategies are being developed. Communication at the international level must take into account cultural differences between countries, differences regarding behavioral standards that local partners consider familiar and, in general, naturally applicable in their business environment. JEL: M00, Q59 en_US
dc.language.iso other en_US
dc.publisher Cluj-Napoca: Presa Universitară Clujeană en_US
dc.subject cultural environment en_US
dc.subject international business en_US
dc.subject international marketing en_US
dc.subject communication en_US
dc.subject internationalization en_US
dc.title Capitolul 9 – Rolul procesului comunicativ în afacerile internaționale prin prisma mediului cultural en_US
dc.title.alternative Chapter 9 – The Role of the Communication Process in International Business through the Lens of the Cultural Environment en_US
dc.type Article en_US


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