Impactul platformizării economiei asupra „Exodului de Creiere”

Abstract

This article delves into the impact of the economy's platformization on the 'virtual brain drain' within the Industry 4.0 revolution. It explores the transformation of economic and business systems through digital platforms, transitioning from traditional brain drain to a virtual one. The study highlights the role of these platforms in transforming data management, reshaping economic sectors, and influencing consumer behavior. The paper examines the evolution of remote work from a pre-internet niche to widespread adoption, particularly accelerated by the COVID-19 pandemic. It discusses the critical role of online platforms in structuring remote work, including communication, project management, and data security. At its core, the research focuses on the 'virtual brain drain', where skilled professionals work remotely for international companies without emigrating, particularly prevalent in IT, programming, and digital marketing. This differs from traditional brain drain due to its virtual nature. The article addresses the challenges of remote work, such as cultural and legal differences, time zone challenges, and data security. It notes the adaptation of human resource management strategies, emphasizing collaborative technology and virtual recruitment. In conclusion, the paper reflects on the labor market's significant changes due to the virtual brain drain, altering talent attraction, retention, and management in a digitized, global work environment, providing insights into the evolving workforce dynamics in a platform-dominated economy. UDC: 004.77:334.72 JEL: J21, O33, M12, F22. DOI: https://doi.org/10.53486/escst2023.01.