Abstract:
Marketing could be a form of a social innovation for the public sector, being a new solution for the main problems faced by public system in promoting its programs, for necessity and efficiency of these programs, representing an ability of keeping the beneficiaries of these programs satisfied and the programs well-developed and implemented by the public sector.
Description:
REMEȘOVSCHI, Natalia. Marketing Public Services: Concepts, References and Content. In: Scientific symposium of young researchers: Dedicated to the 25th anniversary of the Academy of Economic Studies of Moldova, Ed. a 14-a, April 22-23, 2016: Collection of articles. Chişinău: ASEM, 2016. ISBN 978-9975-75-823-9.
