Peculiarities of a customer-oriented approach to company management

dc.contributor.author	Zavadska, Diana
dc.date.accessioned	2023-07-21T05:44:19Z
dc.date.available	2023-07-21T05:44:19Z
dc.date.issued	2023-03
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2769
dc.description	ZAVADSKA, Diana. Peculiarities of a customer-oriented approach to company management. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 8-a, 24-25 martie 2023. Chişinău : SEP ASEM, 2023, pp. 104-108. ISBN 978-9975-147-99-6(PDF)	en_US
dc.description.abstract	The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits. CZU: 005.346:005.5. JEL: G21; G39; M14; M15; M31; M54. DOI: https://doi.org/10.53486/icspm2023.13	en_US
dc.language.iso	en	en_US
dc.publisher	ASEM	en_US
dc.subject	company	en_US
dc.subject	customer-oriented approach	en_US
dc.subject	marketing activity	en_US
dc.subject	customer orientation	en_US
dc.subject	meaning of the concept	en_US
dc.title	Peculiarities of a customer-oriented approach to company management	en_US
dc.type	Article	en_US