Comparative analysis of the company slogans in the Republic of Moldova

Tonu, Nicoleta

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dc.contributor.author	Tonu, Nicoleta
dc.date.accessioned	2023-03-13T12:49:42Z
dc.date.available	2023-03-13T12:49:42Z
dc.date.issued	2022-04
dc.identifier.isbn	978-9975-3590-3-0 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2556
dc.description	TONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativă a sloganelor companiilor din Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF).	en_US
dc.description.abstract	The topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	slogans	en_US
dc.subject	company	en_US
dc.subject	originality	en_US
dc.subject	criteria	en_US
dc.subject	experiment	en_US
dc.title	Comparative analysis of the company slogans in the Republic of Moldova	en_US
dc.title.alternative	Analiza comparativă a sloganelor companiilor din Republica Moldova	en_US
dc.type	Article	en_US