The industries of the future – businesses durability in the digital era

Abstract

Digital products are the most successful on the market, because they can be accessed from any corner of the world, they can be ordered and downloaded from any corner of the world, and the delivery time is measured in seconds. The demand for digital products will always be active, and the companies that develop and maintain such products will operate for a very long time, until the demand is exhausted. The digital products that will be developed must generate as much dopamine as possible for the user. The more actively will use digital products, the more data will be collected from the user in exchange for new strategies to keep the user active with the help of artificial intelligence. To protect the Big Data collected, we will call on cybersecurity to protect the servers where the data is stored. The aim of the research is to bring to light new opportunities for sustainable business design in a world that is constantly changing and to highlight the role of artificial intelligence in the success of companies. The research methods used were observational research. The most relevant results show that the demand for cybersecurity will increase by 2027 to a value of 346 billion US dollars. Digital products will continue to use artificial intelligence to process Big Data. Technology companies will operate for a long time, because humanity needs them. CZU: [004.056.53+004.8]:334.7; JEL: M2, M1, M10, M13; DOI: https://doi.org/10.53486/9789975359023.17