Impactul internaționalizării asupra strategilor de marketing a instituției de învățământ superior

Abstract

Internationalization has become not only one of the most current issues of higher education, but also a viable development strategy for indigenous universities under the current global environment. The opening of national economies and the need to increase the export of educational services justify the increased interest of university management in internationalization in the context of globalization of the world economy. Within the limits of the present study, the author aims to study the theoretical aspects regarding the internationalization of higher education, the factors that influence the process of internationalization, as well as the implications of internationalization on the marketing decisions of the higher education institution. JEL: M31, I23.