Evaluarea de marketing a capitalului intelectual al întreprinderii

Abstract

The success of national economies is more dependent on the capacity to use knowledge, to produce using technology and to be competitive. Intellectual capital is considered to be the most important source of economic development. Whether called intellectual capital, intangible assests, intangible resources, knowledge resources, competitive advantage, customer capital, human capital, information, it is increasingly getting more and moreattention from both practitioners and researchers. The purpose of this paper is to propose a new model for explaining the genesis of the multidimensional concept of intellectual capital. For sound empirical approaches in this field, we first need to understand better what is meant by intellectual capital. This paper presents a complex analysis of the concept of intellectual capital and represents a study on the innovation and knowledge, which become more central to economic performance.