Abstract:
Increasing competition in the market of educational services, both nationally and internationally, emphasizes the need of some changes to the strategy in order to strengthen the market position of higher education institutions. Competitiveness of the university mostly is determined by how it is being evaluated by the target group, business environment and the society on the whole. In this context, the paper put at the centre of the debate the relationship between image and its constituents and the competitiveness of the higher education institution. JEL: M31, M14, I23.
Description:
ŞIŞCAN, Ecaterina. Imaginea – ca factor de creştere a competitivităţii instituţiei de învăţământ superior. In: Competitivitatea şi inovarea în economia cunoaşterii: conf.st. intern.: culegere de articole selective, 25-26 sept., 2015. Chişinău: ASEM, 2015, vol. 1, pp. 25-29. ISBN 978-9975-75-771-3.
