Marketingul inovaţiilor în Republica Moldova

Gudumac, Cristina; Verstiuc, Radu; Saharnean, Liliana

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dc.contributor.author	Gudumac, Cristina
dc.contributor.author	Verstiuc, Radu
dc.contributor.author	Saharnean, Liliana
dc.date.accessioned	2022-06-15T08:21:42Z
dc.date.available	2022-06-15T08:21:42Z
dc.date.issued	2018
dc.identifier.isbn	978-9975-75-927-4
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2166
dc.description	GUDUMAC, Cristina, VERSTIUC, Radu, SAHARNEAN, Liliana. Marketingul inovaţiilor în Republica Moldova. În: Simpozion științific internațional al tinerilor cercetători: Materiale/Teze. Ediția a 16-a, 27-28 aprilie 2018. Chișinău: ASEM, 2018, pp. 96-98. ISBN 978-9975-75-927-4.	en_US
dc.description.abstract	The purpose of our research is to define and understand what it is Marketing of innovations and how does it influence the economy of our country. First-of-all we analized the types of innovations, effects, and necessities. After our research we identified how much resources does our country allocate to the marketing sphere. Marketing of innovations is needed in a developed country because it meets the real needs of users; meets the needs of the public with maximum efficiency; indicates launch / growth / maturity of the economy; be able to cope with the influx of applications as a result of promotion; to offer new products for users; highlight products and / or services. To sum up innovational marketing in Moldova faces many problems because few resources are allocated and they are not used efficiently. These problems are also due to the economic situation, the budget deficit and the political, social instability	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	marketing of innovations	en_US
dc.subject	consumers’s needs	en_US
dc.subject	promotion	en_US
dc.subject	highlight products	en_US
dc.title	Marketingul inovaţiilor în Republica Moldova	en_US
dc.type	Article	en_US