Nomenclature of the specific functions of the complex management system of the commercial assortment of consumer goods and the content of the specific functions of regulation - forecasting - normation of the optimal commercial assortment of consumer goods

Abstract

The material needs of the population are largely met by retail, and the degree of satisfaction of these needs expressed by the demand of buyers of material goods depends largely on the ability of buyers to choose and procure their favorite goods. This possibility depends on the degree of diversity and the structure of the supply of goods in the retail network, which must correspond to the structure of consumer needs and the solvent demand of buyers. This correspondence can only be achieved by ensuring the management of the commercial assortment of goods. Like any other, the management of the commercial assortment of goods is carried out by performing a series of functions, including specific ones, the nomenclature and the content of which are not yet determined in the specialized literature. The purpose of this work is to complete the nomenclature and specify the nominations of the specific functions of the management system of the commercial assortment of consumer goods, to formulate the definitions and to elaborate the contents of the specific functions of regulation - forecasting -normation of the optimal commercial assortment of consumer goods. The research is performed using scientific methods: observation, comparative analysis, co relational analysis, analogy, induction and deduction, prediction, extrapolation, generalization, expertise, didactic and practical experience, etc., orienting us to the standards regarding the management of the quality of the production in the spheres of production and circulation and to the specialized literature. In the work we present the specified or premiere nominations and the extended version of the nomenclature of the specific functions of the management of the commercial assortment of consumer goods in the retail trade network. For the first time, we present the definitions, contents (purposes, tasks and elements) and areas of application of the specific functions of regulation - forecasting - normation of the optimal commercial assortment of consumer goods of the management of the commercial assortment of consumer goods. DOI: https://doi.org/10.53486/9789975155618.27; CZU: 005.936.43:658.516.1; JEL: A10, D00,D004, F1, L2, L81, M2