dc.contributor.author |
Cebotari, Irina
|
|
dc.contributor.author |
Saharnean, Liliana
|
|
dc.date.accessioned |
2021-12-10T09:53:39Z |
|
dc.date.available |
2021-12-10T09:53:39Z |
|
dc.date.issued |
2021-04 |
|
dc.identifier.isbn |
978-9975-155-43-4 |
|
dc.identifier.uri |
https://irek.ase.md:443/xmlui/handle/123456789/1535 |
|
dc.description |
CEBOTARI, Irina, SAHARNEAN, Liliana. Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly = Ecological marketing between actuality and necessity or why it is important to be eco – friendly. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 157-160. ISBN 978-9975-155-43-4. |
en_US |
dc.description.abstract |
Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53. |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
marketing |
en_US |
dc.subject |
ecology |
en_US |
dc.subject |
ecomarketing |
en_US |
dc.subject |
eco – friendly |
en_US |
dc.subject |
environment |
en_US |
dc.subject |
conciousness |
en_US |
dc.subject |
marketing mix |
en_US |
dc.title |
Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly |
en_US |
dc.title.alternative |
Ecological marketing between actuality and necessity or why it is important to be eco – friendly |
en_US |
dc.type |
Article |
en_US |