Abstract:
Every company needs reliable information as quickly as possible. Marketing research can provide such information. And one of the most relevant and effective research at the same time is monitoring. In this article I will analyze the effectiveness of monitoring and its implementation in the enterprise. JEL: I23.
Description:
CERCAS, Maria. Мониторинговые исследования в маркетинге. Мониторинг - как инструмент информационной системы = Monitoring research in marketing. Monitoring as an information system tool. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 137-140. ISBN 978-9975-155-43-4.
