dc.contributor.author |
Rusnac, Reghina
|
|
dc.date.accessioned |
2021-12-10T09:21:18Z |
|
dc.date.available |
2021-12-10T09:21:18Z |
|
dc.date.issued |
2021-04 |
|
dc.identifier.isbn |
978-9975-155-43-4 |
|
dc.identifier.uri |
https://irek.ase.md:443/xmlui/handle/123456789/1526 |
|
dc.description |
RUSNAC, Reghina. Мерчендайзинг как элемент стимулирования сбыта = Merchandising as an element of sales promotion. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 122-124. ISBN 978-9975-155-43-4. |
en_US |
dc.description.abstract |
The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING. |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
merchandising |
en_US |
dc.subject |
marketing |
en_US |
dc.subject |
product display |
en_US |
dc.subject |
consumers |
en_US |
dc.subject |
sales promotion |
en_US |
dc.title |
Мерчендайзинг как элемент стимулирования сбыта |
en_US |
dc.title.alternative |
Merchandising as an element of sales promotion |
en_US |
dc.type |
Article |
en_US |