Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei

Cotelea, Eugenia

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dc.contributor.author	Cotelea, Eugenia
dc.date.accessioned	2021-12-10T08:08:51Z
dc.date.available	2021-12-10T08:08:51Z
dc.date.issued	2021-04
dc.identifier.isbn	978-9975-155-43-4
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1523
dc.description	COTELEA, Eugenia. Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei = Celebrities and influencers: an important tool for increasing company notoriety and sales. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 111-113. ISBN 978-9975-155-43-4.	en_US
dc.description.abstract	Last few years, companies are using more and more famous names of celebrities and influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing results on national and global levels by providing relevant examples. With the help of media sources and social media data, we perform this research using the documentation method: observation and analysis of secondary sources, studies related to Influencer Marketing. The paper goal follows to present information about the power of celebrities and influencers in brands promotion and also to list the most relevant international and national examples. JEL: M 37.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	influencers	en_US
dc.subject	sales	en_US
dc.subject	notoriety	en_US
dc.subject	social networks	en_US
dc.subject	marketing	en_US
dc.subject	celebrities	en_US
dc.title	Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei	en_US
dc.title.alternative	Celebrities and influencers: an important tool for increasing company notoriety and sales	en_US
dc.type	Article	en_US