Importanța branding-ului personal în situația crizei pandemice

Balan, Andreea; Saharnean Liliana

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dc.contributor.author	Balan, Andreea
dc.contributor.author	Saharnean Liliana
dc.date.accessioned	2021-12-10T08:04:09Z
dc.date.available	2021-12-10T08:04:09Z
dc.date.issued	2021-04
dc.identifier.isbn	978-9975-155-43-4
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1522
dc.description	BALAN, Andreea, SAHARNEAN, Liliana. Importanța branding-ului personal în situația crizei pandemice = The impact of personal branding in pandemic crisis situation. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 107-110. ISBN 978-9975-155-43-4.	en_US
dc.description.abstract	Personal branding is increasingly used in both: entrepreneurship and intrepreneurship. Exceptional situations prove once again that success means flexibility and differentiation, and consumers become more interested in the "man behind the brand". This crisis has increased the economic risk of companies and resulted in a change in priorities in the personnel structure, and the development of a personal brand significantly mitigates and reduces these risks for the benefit of both parties: employers and employees. JEL: B55, B55, M12, M31.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	personal branding	en_US
dc.subject	corporate social responsibility	en_US
dc.subject	social acceptance	en_US
dc.subject	marketing policy	en_US
dc.subject	intrapreneurship	en_US
dc.title	Importanța branding-ului personal în situația crizei pandemice	en_US
dc.title.alternative	The impact of personal branding in pandemic crisis situation	en_US
dc.type	Article	en_US