Advertising is a positive force in our free society. It informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers. JEL: M3 ADVERTISING
În condiții de intensificare a concurenței, creștere a costurilor și reducere cu ritmuri rapide a numărului de studenți, universitățile din Republica Moldova se confruntă cu dificultăți în promovarea ofertelor educaționale ...
The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image ...
This paper presents the study of the components that make up the image of the company. The elements that form the identity of the company are presented.
The relevance of this research is caused by features and ways of impact on perception of people of such phenomenon as image. Modern operating conditions of the cities cause the necessity of use of image approach in their ...