Under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers, universities are facing difficulties in promoting educational offers and attracting students, trying to find the ...

This article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and ...

The competition between countries, regions, groups of companies and individual companies is becoming increasingly complex, coming to globalization and trade liberalization. Constraints at the competitive level for companies, ...

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is ...

Online business has grown this year, and is enjoying great success. Platforms such as Instagram, Facebook, more recently TikTok have become the main tools in its realization. Of course, the implementation of a business ...

Actualitatea acestui articol reiese dinutilizarea, pe scară largă, a realizărilor dinmarketing, care sporesc importanța strategiei depoziționare pentru activitatea eficientă a companieiîn condițiile unei concurențe în ...

gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain ...

The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are ...