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Managementul poziționării pe piață și relațiile cu clienții

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dc.contributor.author Cebotari, Diana
dc.contributor.author Bușmachiu, Eugenia
dc.date.accessioned 2020-09-30T09:42:15Z
dc.date.available 2020-09-30T09:42:15Z
dc.date.issued 2020-03
dc.identifier.isbn 978-9975-75-981-6
dc.identifier.uri ${dspace.ui.url}/handle/1234567890/602
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/1234567890/602
dc.description CEBOTARI, Diana, BUȘMACHIU, Eugenia. Managementul poziționării pe piață și relațiile cu clienții. In: Provocările contabilităţii în viziunea tinerilor cercetători [online]: culeg. de articole șt.: conf. șt. intern., 12-13 martie 2020. Ed. a 4-a. Chişinău: ASEM, 2020, pp. 119-125. ISBN 978-9975-75-981-6. en_US
dc.description.abstract Nowadays, TELCO competition is very ruthless all over the world. All companies should adjust their development strategy, CRM strategy and the strategy for place on the market; they should adjust their politic for orientation to the customers in order to retain and motivate them on long term. The company politics and strategies should be adjusted to the customers real necessities and customers’ expectations. Beside of the, the fast evolution of the informational technologies should be assimilated by the company in order to catch and to improve the customer satisfaction. JEL classification: L1 en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject market positioning strategy en_US
dc.subject long-term strategy en_US
dc.subject loyalty strategy en_US
dc.subject customer capitalization en_US
dc.subject informational technologies en_US
dc.subject management of the crisis en_US
dc.subject brand en_US
dc.title Managementul poziționării pe piață și relațiile cu clienții en_US
dc.type Article en_US

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