Information Security in Digital Agro-Tourism: Challenges Associated with IoT and Big Data Technologies

Abstract

This paper examines the main information security risks related to the use of Internet of Things (IoT) and Big Data technologies in agro-tourism. Digital technologies help agro-tourism businesses promote their services, communicate with customers and manage reservations. However, using online platforms and connected devices can also create security problems, especially when personal data is collected and stored. The main aim of this study is to identify the security risks associated with these technologies and examine how agro-tourism businesses can manage them. The research is based on a review of scientific publications and institutional materials related to digital transformation, tourism and information security. The analysis identifies several important issues, including unauthorized access to customer information, security weaknesses in connected devices, dependence on external service providers and limited staff awareness of cybersecurity risks. The study also presents possible measures that businesses can consider to protect information and use digital services more safely. The findings suggest that information security requires attention not only to technology, but also to staff responsibilities and the management of digital services. Further research involving agro-tourism enterprises in the Republic of Moldova is needed to better understand how these risks are managed in practice. CZU: 004.056:[338.48:004.738.5]; JEL: L83, O33, Q16, M15