Abstract:
The digital transformation of the Republic of Moldova has become one of the key priorities for its development, considering its candidacy for joining the EU. In turn, this article examines two equally important aspects of the problem, ERP adoption in organizations and changes in consumer online behavior. On the basis of an analysis of secondary sources, it is found out that despite the fact that the contribution of the IT industry to the country's GDP is 7.6%, and the growth rate of e-commerce reached 15% in 2024, the penetration rate of ERP in small and medium-sized businesses is low (12%), which is limited due to high prices, lack of digital competencies, and financial resources. In parallel, 65% of online users are now inclined towards online shopping, and the dynamics of mobile transactions have grown by 28%. CZU: 004.4:366.12(478); JEL: O33, L86, M15
Description:
DONICI, Emiliana. Digitalization in the Republic of Moldova: Between ERP Adoption and the Transformation of Online Consumer Behavior = Digitalizarea în Republica Moldova: între adoptarea ERP şi transformarea comportamentului de consum online. Online. Coord. șt.: Aurelia ȘUȘU-ȚURCAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 3, pp. 19-22. ISBN 978-9975-182-45-4 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v3.02
