Artificial Intelligence between Innovation and Security Risks in the Digital Economy

Abstract

The rapid development of artificial intelligence is transforming the digital economy by generating new opportunities for innovation, efficiency and business growth. At the same time, this transformation introduces complex security challenges, including cyberattacks, data breaches, algorithmic manipulation and digital fraud. The importance of this topic is determined by the increasing dependence of organizations and consumers on digital technologies powered by artificial intelligence. The aim of the study is to analyze the dual role of artificial intelligence in the digital economy, focusing on both its contribution to innovation and the risks it creates in terms of cybersecurity. The research is based on the analysis of scientific literature and recent international reports. The findings indicate that while artificial intelligence enhances productivity and competitiveness, it also amplifies vulnerabilities in digital systems, requiring stronger regulation, monitoring and risk management strategies. Ensuring a balance between technological progress and security is essential for the sustainable development of the digital economy. CZU: 004.8:004.056.53; JEL: O33, D83, L86