The actuality and importance of the problem addressed. As the economic activity of businesses becomes global, companies have the task and obligation to compete in a much more competitive environment, where issues such as ...
CONCEPTUAL FRAMEWORK OF THE RESEARCH: Actuality and importance of the researched topic. The Republic of Moldova faces multiple political and economic challenges that undermine the development capacity of its society. ...
Relevance and significance of the topic. Effective marketing activity allows you to conquer new markets, create demand for your products, retain consumers, form a stable position on the market, which affects the financial ...