Diagnosing the Risk Exposure of Enterprises in Bulgaria with Online Sales

Abstract

In modern conditions, enterprises conducting online sales need to continuously apply new concepts, logic and mechanisms that are in line with the ongoing evolution of information and communication technologies and digital transformation. Unfortunately, Bulgarian enterprises operating in digital markets are significantly lagging behind in this direction. The main purpose of this study is to perform a thorough and multifaceted diagnostic to show the risk exposure of Bulgarian enterprises that operate online sales. The main theoretical and methodological basis of the study is the general risk theory and the private-scientific approach, as well as analytical methods such as: comparative method, analogy method. The specialized information sources of statistical data on the basis of which the research and comparative analyses are conducted are the National Statistical Institute (NSI) and Eurostat. Respondents of the survey are enterprises in Bulgaria with online sales of goods or services in the non-financial sector, which have 10 persons employed or more. Summarising the main findings of the survey suggests a relatively high-risk exposure of the enterprises surveyed. UDC: 005.334:[339.187:004.78](497.2); JEL: F14, L81, L86.