The Role of AI in Creating False Realities to Manipulate the Masses

Abstract

Recently, products based on Artificial Intelligence (AI) technology have been used to create photo and video content aimed at influencing public opinion, especially during election periods. Alongside healthy use for enhancing creativity in the film industry, advertising, or journalism, offering new possibilities for artistic expression, and creating personalized content tailored to the specific needs of different audiences, AI platforms are also being used to generate content designed to influence public opinion. This is an extremely relevant and complex issue that raises numerous ethical, social, and political questions. Content creation platforms are being used to spread conspiracy theories, damage people's reputations, or manipulate electoral outcomes. In some cases, the falsified content is difficult to detect. Deep fakes can create scenes or false statements that appear authentic, which can lead to the spread of misinformation. AI-generated content can be used to amplify certain messages or ideologies, reinforcing social and political divisions. It is essential that the public is informed about the existence of these technologies and educated on critically evaluating the content they consume. Scientists and tech companies are working on developing algorithms capable of detecting AI-generated fake content. Dedicated tools, relying on complex algorithms, are used to create deep fakes. As the technology for generating fake content becomes more advanced, it becomes increasingly difficult for the public to distinguish between reality and fiction. Another dilemma is accessibility; as AI technology becomes more accessible, the costs of generating fake content will decrease, and the ability to produce such materials will become available to an ever-growing number of individuals. The purpose of this paper is to analyze AI-generated content (wefaceswap.com) and determine the aspects that define the fictitious nature of the material. While AI offers enormous opportunities for innovation and creativity, it also comes with significant risks related to misinformation, manipulation, and the erosion of trust in the media. UDC: [004.8+004.932]:32.019.5(478); JEL: C80, C88, C92, O33, O36