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Guvernanța corporativă și auditul intern: mecanisme cheie în gestionarea riscurilor de reputație
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| dc.contributor.author | Hîncu, Cătălina
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| dc.contributor.author | Puha, Andreea-Mihaela
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| dc.date.accessioned | 2025-06-30T11:57:12Z | |
| dc.date.available | 2025-06-30T11:57:12Z | |
| dc.date.issued | 2025 | |
| dc.identifier.isbn | 978-9975-168-25-0 (PDF) | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/4283 | |
| dc.description | HÎNCU, Cătălina și Andreea-Mihaela PUHA. Guvernanța corporativă și auditul intern: mecanisme cheie în gestionarea riscurilor de reputație = Corporate Governance and Internal Audit: Key Mechanisms in Reputation Risk Management. Online. Coord. șt.: Florin BOGHEAN. In: Challenges of Accounting for Young Researchers: International Student Scientific Conference, ISSC 2025, 9th Edition, March 14-15, 2025: Collection of scientific articles. Chişinău: SEP ASEM, 2025, pp. 76-78. ISBN 978-9975-168-25-0 (PDF). Disponibil: https://doi.org/10.53486/issc2025.19 | en_US |
| dc.description.abstract | This paper explores the crucial role of corporate governance and internal audit in managing reputational risks, specifically focusing on the automotive industry. In a globalized economic context, the vulnerability of companies to reputational crises is increasing, and deficiencies in governance and audit mechanisms can have significant consequences on financial performance and stability. The study analyzes the impact of reputational risks, highlighting the case of the Dieselgate scandal that affected Volkswagen, compared to the proactive approaches of BMW and Mercedes-Benz in protecting corporate image through compliance, sustainability and effective communication. The aim is to highlight the need to optimize corporate governance and internal audit to prevent and effectively manage reputational crises in the automotive industry. CZU: [005.334+005.336.6]:[005.344+657.6]; JEL: G32, M14, M42 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | SEP ASEM | en_US |
| dc.subject | corporate governance | en_US |
| dc.subject | audit | en_US |
| dc.subject | reputational risk | en_US |
| dc.subject | automotive industry | en_US |
| dc.title | Guvernanța corporativă și auditul intern: mecanisme cheie în gestionarea riscurilor de reputație | en_US |
| dc.title.alternative | Corporate Governance and Internal Audit: Key Mechanisms in Reputation Risk Management | en_US |
| dc.type | Article | en_US |
