Digitalization in Management Consulting: a Bibliometric Analysis

Abstract

Digitalization has become a central theme in the scientific literature dedicated to management consulting, correlated with the transformation of business models, process optimization and adopting new technologies. This article aims to perform a bibliometric analysis on recent research on digitalization in consulting, using the data extracted through the Bibliometrix interface of the RStudio software. The analysis is based on the analysis of 1,342 filtered works in the economic field, out of 3,120 results generated by the Web of Science database, using the search criteria. The research highlights the main thematic trends, prolific authors, relevant sources, and the relationships between concepts. The results show an increasing focus on integrating digital technologies, artificial intelligence, and digital strategies into advisory structures. The article provides an overview of emerging research directions and proposes recommendations for future research in the field. UDC: [005.572:004.7]:001.891; JEL: L84, M13, O33, O38, C89, C80, C87, C88