Impact of Sustainable Development on Agricultural Competitiveness: How Moldovan Agricultural Products Can Make a Difference on the European Market

Abstract

European consumers are increasingly concerned about environmental challenges and, benefiting from a wide range of alternatives, they prefer to opt for those perceived to have the least negative impact on the environment or society in general. In this context, the main objective of this research was to examine the relationship between competitiveness and sustainable development, with particular emphasis on the aspects that need to be considered to increase the competitiveness of Moldovan agricultural products, which constitute a major component of the country's exports to the European Union. The research confirms the findings of other authors that there is a direct interdependence between competitiveness and sustainable development. Therefore, to reach a high competitiveness level for its agricultural products, the Republic of Moldova must implement measures that promote both environmentally sustainable and climate-smart agricultural practices, as well as better working conditions and a decent income for people involved in this branch of economy. This includes the adoption of advanced technologies such as precision agriculture, which can contribute to better products with less unwanted residues, at the same time helping to decrease the need for intensive manual labour, thereby lowering production costs and improving workers' wellbeing. Another important aspect to be considered is obtaining the necessary certifications that can confirm the adherence to good agricultural practices and social responsibility standards which are a crucial component expand the exports of Moldovan agricultural products to the EU market. UDC: 338.43(478):061.1EU