Construction Materials Market in the Republic of Moldova: Dynamics, Demand and Investment Prospects

Abstract

Given the rapid changes in the Republic of Moldova's construction sector, it is important to conduct exhaustive market environment research in order to support strategic management choices, particularly those relating to the establishment of new production facilities. In this study, the subject of analysis is the feasibility of opening a factory for the production of adhesives for thermal insulation systems. The theoretical significance of this analysis lies in identifying the relationship between price indexes in construction and the investment attractiveness of niche segments of the construction market. Therefore, this article's goal is to assess the rationale behind opening a thermal insulation adhesive factory by examining how the Republic of Moldova's building market has changed over the last five years. Official data for the years 2019–2023 from the National Bureau of Statistics of the Republic of Moldova is used as an empirical basis for this purpose. This data enables the identification of pricing trend dynamics and their possible influence on the anticipated business model. UDC: 658.5(478):691.17; JEL: M00, M1, M2