Facultatea Business şi Administrarea Afacerilor: Recent submissions

  • The vital importance of digital marketing for companies from all over the world 
    Ghimp, Cristina (ASEM, 2022-04)
    Digital marketing is becoming more and more used and appreciated by companies around the world. This reality has been enunciated by many marketers since the advent of WEB 2.0 in 2004. However, it has become a necessity ...
  • Competitiveness and performance of trademarks on the banking services market in the Republic of Moldova 
    Cebotari, Irina (ASEM, 2022-04)
    The banking system is a coherent set of banking institutions, operating in a country, responding to the needs of a stage of socio-economic development. It is a booming field and involves in its development the entire ...
  • Social media marketing and the story’s maker role 
    Sajin, Andreea (ASEM, 2022-04)
    We live in the age when digital marketing is growing rapidly and new professions are beginning to develop in order to intensify the process of promoting a company. Social media marketing and storymaker have become two ...
  • Social media marketing and digital marketing 
    Sajin, Vlada (ASEM, 2022-04)
    Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is ...
  • Digital marketing - a comprehensive tool for the promotion of literature among young people 
    Codrean, Violeta (ASEM, 2022-04)
    From ancient times, the book is an essential tool for changing mindsets that contribute to the evolution of mankind, cultivating an interest in reading conditioning humanity to progress and innovation. In the current ...
  • The role of emotional marketing for an enterprise 
    Darie, Tatiana (ASEM, 2022-04)
    For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. ...
  • Conformity analysis of fermented cream 
    Naguevschi, Ana-Maria (ASEM, 2022-04)
    Dairy products are of particular importance for human nutrition. They provide about 100 nutrients (26 fatty acids, 45 minerals and 25 vitamins). Especially, fermented cream is among the most important dairy product that ...
  • Nutrition of preschool children with food intolerances and allergies 
    Draguș, Iraida (ASEM, 2022-04)
    This research focuses on the analysis of the causes, symptoms and negative impact of food allergies and intolerances on the health of school children. Children identified with such a problem have a special diet that involves ...
  • Research on the conformity of labels of foods marketed in the Republic of Moldova 
    Cojocaru, Mariana (ASEM, 2022-04)
    L'actualité du sujet de recherche tient à l'intérêt croissant de la population pour les informations portées sur l'étiquette des produits et à leur désir de consommer des aliments le plus naturel possible sans ingrédients ...
  • Merceological characteristic of blueberries 
    Ripleanscaia, Victoria (ASEM, 2022-04)
    The topicality of the topic is explained by the importance of fruits, namely blueberries for the health of human society, being an important segment of the food industry. The importance of blueberries in human nutrition ...
  • The assortment and quality of biscuits sold in Chisinau 
    Corosteliova, Iulia (ASEM, 2022-04)
    Biscuits are obtained by baking dough prepared from flour, sugar, fat, honey, glucose, milk, flavors, chemical or biochemical afanators, etc.as a food product, biscuits have special qualities in terms of taste and nutritional ...
  • Research on methods of processing RAW materials of plant origin with a view to reducing nitrate substances 
    Frunza, Gabriel (ASEM, 2022-04)
    Recently, in the agricultural industry, in order to increase the amount of harvest, organic and inorganic fertilizers are used, due to which in the plant food products they are contaminated with high concentrations of ...
  • Organoleptic, quantitative and informational expertise of bee honey traded in chișinău stores 
    Popa, Maria (ASEM, 2022-04)
    Honey is the sweetest product of nature appreciated for its high nutritional value and its special dietary and therapeutic properties. Being a dietary and therapeutic product, it contains many biologically active substances ...
  • Management style analysis 
    Uțica, Doina (ASEM, 2022-04)
    Managerial activity involves a series of complex activities that are intended to contribute to the efficient conduct of people's efforts in the work process. Carried out by people, leadership ultimately targets man; from ...
  • Success factors in managerial career 
    Cataraga, Aliona (ASEM, 2022-04)
    Success factors are a collection of skills that help define how effective performance looks. They define "how" someone does their job successfully. Success factors are useful for a variety of activities, including evaluating, ...
  • The advantages of reorganization legal entities by merging 
    Ilovan (Catarău), Ana (ASEM, 2022-04)
    Reorganization is a complex legal operation of transferring rights and obligations by succession from an existing legal entity to a successor legal entity that exists or was born through reorganization. the merger entails ...
  • External management risks of the company 
    Podarilova, Anastasia (ASEM, 2022-04)
    In this paper, we would like to investigate such an issue, as external management risks of the company. The examined enterprise is the restaurant, called «Gastrobar» and the purpose of this work is to analyze it, to ...
  • Integrarea conceptului de management al orașelor smart în obiectivul nr.11 din ODD ale Națiunilor Unite 
    Bîrgău, Victoria (ASEM, 2022-04)
    Astăzi, mai mult ca niciodată, orașele trebuie să dezvolte procese de planificare strategică care să întâlnească nevoile locuitorilor. Până în anul 2030, Organizația Națiunilor Unite (ONU - ODD) estimează că șase din zece ...
  • Tendances dans le domaine de l'entrepreneuriat social en Europe 
    Chirilov, Ionela (ASEM, 2022-04)
    Étant à l'ère des développements continus dans tous les domaines, nous arrivons au fait que nous vivons dans une modernisation qui a conquis tout l'univers. L'idée d'entrepreneuriat social a une connotation extrêmement ...
  • The industries of the future – businesses durability in the digital era 
    Livădari, Kătălin (ASEM, 2022-04)
    Digital products are the most successful on the market, because they can be accessed from any corner of the world, they can be ordered and downloaded from any corner of the world, and the delivery time is measured in ...

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