IREK – AESM: Institutional Repository of Economic Knowledge

Browsing Facultatea Business şi Administrarea Afacerilor by Subject "neuromarketing"

Browsing Facultatea Business şi Administrarea Afacerilor by Subject "neuromarketing"

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  • Neuromarketing and ethical aspects in conducting market research 
    Savciuc, Oxana (ASEM, 2022)
    Designing marketing research tools capable of generating as much accurate and real information as possible, helps to substantiate marketing decisions. Starting from this practical need for research in marketing, in the ...
  • Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing 
    Garea-Ciobanu, Vladalina; Bodorin, Jaclin (Print-Caro, 2023-04)
    gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain ...

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