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Browsing Facultatea Business şi Administrarea Afacerilor by Author "Savciuc, Oxana"

Browsing Facultatea Business şi Administrarea Afacerilor by Author "Savciuc, Oxana"

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  • Green Marketing through the Lens of Waste Collection and Treatment 
    Savciuc, Oxana; Gangan, Iulian (ASEM, 2023-09)
    With global challenges in production and consumption, sustainable development is the perfect solution. The environmental crisis generated by the overuse of natural resources, which has led to environmental degradation, ...
  • Interferences between marketing communication and social psychology 
    Japalău, Svetlana; Savciuc, Oxana (ASEM, 2020)
    News: Today the information environment is extremely loaded with various messages that pursue multiple targets. Often, they aim not only to inform, but also to contribute to the change of human behavior in various ways. ...
  • Noi tehnici de dezvoltare a relaţiilor cu client 
    Savciuc, Oxana (ASEM, 2018-09)
    Developing customer relationships can help create a loyal customer group that ensures the success of a business over time. The goal. The paper aims at highlighting the peculiarities of consumer behavior under the current ...
  • Tendinţele marketingului modern la etapa actuală: experienţe mondiale şi locale 
    Casap, Lucia; Savciuc, Oxana (ASEM, 2017-09)
    Marketing has seen in its short existence several approaches, descriptions, and uses. Simultaneously with the increase in the population, which automatically generates an increase in the sales markets, it can be observed ...

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