Abstract:
Marks, through their complex content, gather a number of attributes that determines communication and transforms them into highly efficient means for any organization, awarness and differentiation in the current economic landscape. Contemporary developments of the global economy underline the role of more and more importance of brands in the development of the global markets and of the interstate commercial relations. CZU: 657.471.32:347.77.
Description:
FRUNZE, Rodica. Controverse privind recunoaşterea, amortizarea şi deprecierea mărcilor. In: Contabilitate: provocări actuale şi aspiraţii pentru viitor: conf. șt. intern., 4 apr. 2012. Chișinău: ASEM, 2012, pp. 145-148. ISBN 978-9975-75-619-8.
