Browsing by Author "Zatîc, Iuliana"

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  • Digitalizarea – element cheie de atingere cu succes a obiectivelor de business 
    Zatîc, Iuliana (ASEM, 2020-06)
    The development of modern society can not be separated from the application of information technologies, which are present in almost all spheres of activity of the population, organizations, central and local public ...
  • Marketingul politic și manipularea politică 
    Zatîc, Iuliana (ASEM, 2020-06)
    This article is about political marketing and political manipulation. Political marketing itself is an integrative field, one on the border between marketing and politics. The article provides definitions of marketing and ...

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