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Browsing by Author "Parfentiev, Boris"

Browsing by Author "Parfentiev, Boris"

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  • Parfentiev, Ala; Parfentiev, Boris (Academia de Studii Economice a Moldovei, 2014)
    The peculiarities of business planning of newspaper activities are studied. Particular attention is paid to methodological approaches to develop main sections of the business plan, such as market analysis, a marketing plan ...