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Browsing by Author "Albu, Maria"

Browsing by Author "Albu, Maria"

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  • Grosu, Veronica; Albu, Maria (ASEM, 2018-03-15)
    The evaluation of the brand value represents a key point when it comes to the development of the company, and the incapacity of genuine recognition of the brand may be a disadvantage to the competitive companies. The ...