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Title: | Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică |
Authors: | Petrovici, Sergiu |
Keywords: | competitiveness of enterprise model of evaluation competition strategy competitiveness of goods axis of pyramid marketing activity |
Issue Date: | Sep-2018 |
Publisher: | ASEM |
Abstract: | The article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32 |
Description: | PETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: materiale/teze: conf. şt. intern., 28-29 sept. 2018. Chişinău: ASEM, 2018, pp. 119-121. E-ISBN 978-9975-75-934-2. |
URI: | ${dspace.ui.url}/handle/1234567890/799 http://irek.ase.md:80/xmlui/handle/1234567890/799 |
ISBN: | 978-9975-75-934-2 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Petrovici_S_ conf_09.18_teze.pdf | 444.34 kB | Adobe PDF | ![]() View/Open |
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