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dc.contributor.authorPetrovici, Sergiu-
dc.date.accessioned2020-10-23T09:44:30Z-
dc.date.available2020-10-23T09:44:30Z-
dc.date.issued2018-09-
dc.identifier.isbn978-9975-75-934-2-
dc.identifier.uri${dspace.ui.url}/handle/1234567890/799-
dc.identifier.urihttp://irek.ase.md:80/xmlui/handle/1234567890/799-
dc.descriptionPETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: materiale/teze: conf. şt. intern., 28-29 sept. 2018. Chişinău: ASEM, 2018, pp. 119-121. E-ISBN 978-9975-75-934-2.en_US
dc.description.abstractThe article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32en_US
dc.language.isootheren_US
dc.publisherASEMen_US
dc.subjectcompetitiveness of enterpriseen_US
dc.subjectmodel of evaluationen_US
dc.subjectcompetition strategyen_US
dc.subjectcompetitiveness of goodsen_US
dc.subjectaxis of pyramiden_US
dc.subjectmarketing activityen_US
dc.titleModel de evaluare a competitivităţii întreprinderii comerciale prin descrierea graficăen_US
dc.typeArticleen_US
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