Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity

Abstract

This article examines the role of Artificial Intelligence in content marketing, focusing on the comparison between AI-generated content and human-created content. It explores how AI is transforming content creation processes, offering efficiency and innovation, while also addressing consumer concerns about authenticity and emotional connection. Through a survey, the study evaluates consumer preferences and highlights the importance of maintaining brand authenticity in an increasingly automated digital landscape. CZU: [004.8:339.138]:007.51/.52; JEL: M310, O33