Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity

Ipati, Valeria; Savciuc, Maria

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/4570

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DC Field	Value	Language
dc.contributor.author	Ipati, Valeria	-
dc.contributor.author	Savciuc, Maria	-
dc.date.accessioned	2025-09-18T08:32:42Z	-
dc.date.available	2025-09-18T08:32:42Z	-
dc.date.issued	2025-04	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4570	-
dc.description	IPATI, Valeria și Maria SAVCIUC. Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity = Inteligența artificială și content marketing. Generare automată de conținut versus autenticitatea umană. Online. Coord. șt.: Eudochia JOMIR. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 186-189. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.42	en_US
dc.description.abstract	This article examines the role of Artificial Intelligence in content marketing, focusing on the comparison between AI-generated content and human-created content. It explores how AI is transforming content creation processes, offering efficiency and innovation, while also addressing consumer concerns about authenticity and emotional connection. Through a survey, the study evaluates consumer preferences and highlights the importance of maintaining brand authenticity in an increasingly automated digital landscape. CZU: [004.8:339.138]:007.51/.52; JEL: M310, O33	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	artificial intelligence	en_US
dc.subject	content marketing	en_US
dc.subject	AI-generated content	en_US
dc.subject	human-generated content	en_US
dc.subject	consumer perception	en_US
dc.title	Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity	en_US
dc.title.alternative	Inteligența artificială și content marketing. Generare automată de conținut versus autenticitatea umană	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

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