Marketing and Promotion in the Online Environment

Abstract

This research explores the role of video advertising in modern marketing, emphasizing its impact on creating effective campaigns. It examines key elements of successful ads, including clear messaging, emotional connection, and production techniques, while analyzing current trends. The study uses case studies from brands like Coca-Cola, Nike, and Volvo to demonstrate how video ads influence consumer behavior and boost engagement. Findings show that wellcrafted video ads increase memorability and conversions. Additionally, the integration of fashion and aesthetics in automotive advertising reflects a trend toward immersive brand experiences. CZU: 339.138:[659.1:004.738.5]; JEL: M31, M37, M39, D83