DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/123456789/4566Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Postolache, Alexandrina | - |
| dc.date.accessioned | 2025-09-18T08:12:57Z | - |
| dc.date.available | 2025-09-18T08:12:57Z | - |
| dc.date.issued | 2025-04 | - |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/4566 | - |
| dc.description | POSTOLACHE, Alexandrina. Marketing and Promotion in the Online Environment = Marketing și promovare în mediul online. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 168-171. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.38 | en_US |
| dc.description.abstract | This research explores the role of video advertising in modern marketing, emphasizing its impact on creating effective campaigns. It examines key elements of successful ads, including clear messaging, emotional connection, and production techniques, while analyzing current trends. The study uses case studies from brands like Coca-Cola, Nike, and Volvo to demonstrate how video ads influence consumer behavior and boost engagement. Findings show that wellcrafted video ads increase memorability and conversions. Additionally, the integration of fashion and aesthetics in automotive advertising reflects a trend toward immersive brand experiences. CZU: 339.138:[659.1:004.738.5]; JEL: M31, M37, M39, D83 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | ASEM | en_US |
| dc.subject | video advertising | en_US |
| dc.subject | marketing strategies | en_US |
| dc.subject | emotional connection | en_US |
| dc.subject | production techniques | en_US |
| dc.subject | trend analysis | en_US |
| dc.title | Marketing and Promotion in the Online Environment | en_US |
| dc.title.alternative | Marketing și promovare în mediul online | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | 2.Articole | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Simpozion TC 2025_Vol 1_pp 168-171.pdf | 486.82 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.