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IREK – AESM: Institutional Repository of Economic Knowledge
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Facultatea Business şi Administrarea Afacerilor
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Issue Date
Title
Author(s)
2020-09
Как университеты создают идентичность своего бренда
Bazhenov, Sergey
;
Bazhenova, Elena
2022-06
Corporate culture management as a component of marketing strategy of enterprise development
Taranych, Andrii
;
Taranych, Oksana
2017-03
Brandingul bazat pe cercetarea preferințelor consumatorilor
Belostecinic, Igor
2022-06
The role of branding and integrated communications in strengthening corporate image
Malancea, Iurie
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Author
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Bazhenov, Sergey
1
Bazhenova, Elena
1
Belostecinic, Igor
1
Malancea, Iurie
1
Taranych, Andrii
1
Taranych, Oksana
Subject
1
academic world
1
brand
1
brand identity
1
brand-management
1
communication
1
competition
1
corporate culture
1
corporate social responsibility
1
economic efficiency
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enterprise development
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Date issued
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2022
1
2017
1
2020
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