Как университеты создают идентичность своего бренда

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/959

Title:	Как университеты создают идентичность своего бренда
Other Titles:	How universities build their brand identity
Authors:	Bazhenov, Sergey Bazhenova, Elena
Keywords:	academic world branding brand identity university
Issue Date:	Sep-2020
Publisher:	ASEM
Abstract:	Currently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20
Description:	BAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1.
URI:	http://irek.ase.md:80/xmlui/handle/1234567890/959
ISBN:	978-9975-75-986-1
Appears in Collections:	2.Articole

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