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DC Field | Value | Language |
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dc.contributor.author | Bazhenov, Sergey | - |
dc.contributor.author | Bazhenova, Elena | - |
dc.date.accessioned | 2020-12-17T12:22:25Z | - |
dc.date.available | 2020-12-17T12:22:25Z | - |
dc.date.issued | 2020-09 | - |
dc.identifier.isbn | 978-9975-75-986-1 | - |
dc.identifier.uri | http://irek.ase.md:80/xmlui/handle/1234567890/959 | - |
dc.description | BAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1. | en_US |
dc.description.abstract | Currently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20 | en_US |
dc.language.iso | other | en_US |
dc.publisher | ASEM | en_US |
dc.subject | academic world | en_US |
dc.subject | branding | en_US |
dc.subject | brand identity | en_US |
dc.subject | university | en_US |
dc.title | Как университеты создают идентичность своего бренда | en_US |
dc.title.alternative | How universities build their brand identity | en_US |
dc.type | Article | en_US |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Bazhenov_S_Bazhenova_E_ Culegere de rezumate Sept_2020.pdf | 713.26 kB | Adobe PDF | ![]() View/Open |
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