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Title: | Как университеты создают идентичность своего бренда |
Other Titles: | How universities build their brand identity |
Authors: | Bazhenov, Sergey Bazhenova, Elena |
Keywords: | academic world branding brand identity university |
Issue Date: | Sep-2020 |
Publisher: | ASEM |
Abstract: | Currently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20 |
Description: | BAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1. |
URI: | http://irek.ase.md:80/xmlui/handle/1234567890/959 |
ISBN: | 978-9975-75-986-1 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Bazhenov_S_Bazhenova_E_ Culegere de rezumate Sept_2020.pdf | 713.26 kB | Adobe PDF | View/Open |
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