Marketingul politic și manipularea politică

Abstract

This article is about political marketing and political manipulation. Political marketing itself is an integrative field, one on the border between marketing and politics. The article provides definitions of marketing and political marketing and examines the dimensions of political marketing. The article also examines the political manipulation that can be found in all societies. The article finally examines the possibility of citizens not being manipulated. For this, they must be well informed, have a broad and in-depth knowledge of the political sphere. In this way, they will be able to choose the right political choice. Both political institutions and civil society institutions must participate in the political information and socialization of citizens in democratic societies. JEL: F68