Marketing of feelings and emotions in the market of the Republic of Moldova

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/841

Title:	Marketing of feelings and emotions in the market of the Republic of Moldova
Other Titles:	Marketingul sentimentelor și emoțiilor pe piața Republicii Moldova
Authors:	Murji, Anastasia
Keywords:	emotional marketing promotion advertising positive publications modern marketing emotions
Issue Date:	Jun-2020
Publisher:	ASEM
Abstract:	Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37
Description:	MURJI, Anastasia. Marketing of feelings and emotions in the market of the Republic of Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 110-113. ISBN 978-9975-75-975-5.
URI:	http://irek.ase.md:80/xmlui/handle/1234567890/841
ISBN:	978-9975-75-975-5
Appears in Collections:	2.Articole

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