Marketing of feelings and emotions in the market of the Republic of Moldova

Murji, Anastasia

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Marketing of feelings and emotions in the market of the Republic of Moldova

Murji, Anastasia

URI: http://irek.ase.md:80/xmlui/handle/1234567890/841

Date: 2020-06

Abstract:

Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37

Description:

MURJI, Anastasia. Marketing of feelings and emotions in the market of the Republic of Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 110-113. ISBN 978-9975-75-975-5.

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